Yamaha launches name the Mascot contest to Promote Children Safety Program

Yesterday, the Indian wing of the Japanese auto major, Yamaha Motor India Sales Pvt. Ltd. (YMIS) introduced Yamaha Children Safety Program (YCSP) to aware people about road safety for children in India. The company unveiled its maiden brand mascot to promote the first of its kind safety program. With the unveiling of the new mascot YMIS also launched a Mascot Naming Contest and unfolds an exciting new chapter in its growth trajectory in India. The mascot has been designed to strengthen the brand connect with kids and accelerate the company’s growth further. Very strong performance by the company after it forayed into the scooter segment as well as introduction of new variants in the motorcycle segment is at the backdrop of this strategic decision and the company is extremely hopeful that it is a significant step towards strengthening its position in the market.

The YCSP is a first of its kind social initiative by the company to educate and influence both parents and children about vital road safety measures. The Mascot has been developed to arouse interest among kids about the program. The mascot is indeed a lovable character who the kids would love to associate with. Unveiling the Yamaha mascot, Managing Director, Yamaha Motor India Sales Pvt. Ltd, Mr. Masaki Asano said, “The launch of the Brand Mascot is a landmark occasion in Yamaha’s journey in India. Through the Mascot we are focusing on building brand connect aggressively yet through a humane initiative. The mascot is an extension of the Safety First campaign for the families (children and parents) in India. We are hopeful that the mascot will create awareness by appealing to the children and parents to participate in Yamaha Children Safety Program (YCSP). We are also hopeful that the ongoing initiative is meant to ensure that riding is associated with fun.”

The new mascot was conceived and developed by Yamaha Motor India and designed to appeal to the kids in India. A fundamental part of the designing process was to create a unique and memorable mascot which had to be mystical, cute, funny and brightly colored to attract the attention of children in India. The result was a character that indeed reflected all of the above traits which will most certainly be an instant hit among kids.

As we mentioned above, YMIS has not yet named the mascot and the company plans to finalise the name of the mascot through a naming contest. The contest will start on 10th January and conclude on 27th January. Only kids can participate in this contest by registering their name at the nearest Yamaha dealership. 5-12 year old kids will be eligible for the contest. The winner will be rewarded with 1 year scholarship and other attractive prizes. The winning name will be announced on 5th February 2014.

The company also introduced an Stamping Contest to connect more and more people, specially kids to the YCSP. Kids in age group 5-12 years can get the stamp book from selected Yamaha Dealerships in your city without any charge. Kids have to collect stamps for the 15 tasks given in the stamp book. Collectors of 14 stamps will be winners of a Yamaha leather jacket, while the collectors of 12, 9 and 5 stamps will be winners of mascot t-shirt, mascot cap and friendship band respectively. They are also organising five carnivals to connect people by adding them as a task in their stamp book.