TVS, Honda and Suzuki Receive 2016 J.D. Power 2-Wheeler APEAL Awards
Published On Feb 24, 2016 12:00 AM By Naveen Soni for Suzuki Gixxer (2014-2018)
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J.D. Power Asia Pacific today released a study result for Two Wheeler Automotive Performance, Execution & Layout (APEAL) satisfaction. In the final results, Honda has received three model-level awards, TVS receives two awards and Suzuki receives one award for 2-wheeler APEAL. Award recipient segments include scooters (executive category) and motorcycles (economy, executive, upper executive and premium category).
The 2016 India Two-Wheeler Automotive Performance, Execution and Layout (2WAPEAL) Study is based on evaluations from 9,283 vehicle owners who purchased a new vehicle between March 2015 and October 2015. The study includes 87 two-wheeler models from 10 makes. The study was fielded from September 2015 to December 2015 in 44 cities across India. Overall APEAL performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction.
In the scooter segment, TVS Zest 110 (875) ranks highest among executive models.
In the motorcycle segment, TVS Star City Plus (863) ranks highest among economy models, and Honda CB Shine (850) ranks highest among executive models.
Honda CB Unicorn and debutant Suzuki Gixxer (865 each) rank highest in a tie among upper executive models, and debutant Honda CB Unicorn 160 (872) ranks highest among premium models.
Mohit Arora, executive director at J.D. Power, Singapore said, “Two-wheeler manufacturers are providing a multitude of features to differentiate their product offerings. However, the quality of execution of these features is pivotal to customer satisfaction. It is prudent for OEMs to ensure that these new features are of optimum quality and their functionality is communicated effectively to the customer during new-vehicle delivery.”
Kaustav Roy, director at J.D. Power, Singapore said, “Satisfied two-wheeler owners tend to keep their vehicles for more than five years. This is a long-term relationship manufacturers need to recognize. Therefore, it is critical for OEMs to support these owners with a high level of after-sales service, as this can have a positive impact on repurchase and advocacy. The upcoming J.D. Power 2016 Two-Wheeler Customer Service Index (CSI) StudySM will provide important insights into this aspect of ownership.”