Bridgestone Two-Wheeler Tyres Now Available In India
Published On Aug 12, 2016 12:00 AM By Naveen Soni
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Available in 5 sizes and 9 SKUs, Bridgestone NEURUN two-wheeler tyres cater to 70 per cent of the market demand.
One of the world’s leading rubber and tyre companies, Bridgestone has announced its foray into the two-wheeler tyre market in India under the brand ‘NEURUN’. The tyres are launched in 5 sizes and 9 SKUs which will cater to 70 per cent of the market demand, including both the motorcycle and scooter segments. These tyres are now available at Bridgestone’s current dealer network across India.
Speaking on the occasion, Kazuhiko Mimura, managing director, Bridgestone India Pvt Ltd, said, “Bridgestone globally is one of the leading two-wheeler tyre manufacturers, a major OE tyre supplier to major motorcycle manufacturers in the world, and was a former sole tyre supplier to ‘Moto GP’, the world’s highest motocycle racing category with ultra-high performance two-wheeler tyre.”
“The launch of two-wheeler tyre brand ‘NEURUN’ is a big leap for us towards achieving our strategic expansion plan of catering to a high volume market and a wider audience reach. Our entry into the ever growing two-wheeler market in India will facilitate us in providing a wider product range and services to our customers. We are looking forward to this exciting new phase and hope to expand with the subsequent growth in the market,” he added.
Bridgestone is a renowned brand in passenger tyre radials and a strong player in the truck, bus and off-road tyre segments. India is the largest two-wheeler market in the world, making it a leading consumer for tyres in this category. With an estimated 150 million two-wheelers on the road the segment has huge potential for tyre manufacturers.
Bridgestone claims that NEURUN tyres are designed to deliver exceptional riding pleasure with proficiency for both dry and wet braking. The tread blocks and grooves are said to deliver superior grip with enhanced manoeuvrability for riders. With all these features, the company promises high durability along with a comfortable and safe ride.
