Suzuki targets higher rural market share
Mansi MalhotraModified On Jun 02, 2015 12:00 am IST
Published OnSep 09, 2010 12:00 am IST
Last Updated OnJun 02, 2015 12:00 am IST
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Suzuki Motorcycle India Private Limited (SMIPL) intends to launch few more mass segment bikes by the year 2012. And that is why SMIPL expects a higher rural market share as it...
Suzuki Motorcycle India Private Limited (SMIPL) intends to launch few more mass segment bikes by the year 2012. And that is why SMIPL expects a higher rural market share as it also hopes that the total bike sales of the company may rise upto 50 per cent. Presently, the Suzuki bikes sold in rural areas consitute 30 per cent of its total bike sales. On the back of new launches, Suzuki Motorcycle India Private Limited is also planning to double its market share in the motorcycle segment to 10 per cent by 2012.
Currently, the company has bikes in the 150cc segment. Suzuki has recently launched the 125cc Suzuki SlingShot. The current portfolio of both scooters and motorcycles of Suzuki includes Access 125, Suzuki GS150 R and high powered bikes like Hayabusa-GSX1300R, Intruder-M 1800R, GSX-R 1000 and Bandit 1250S. By introducing the new Suzuki SlingShot, the company is targeting at a 10 per cent market share in the motorcycle segment in India by 2012. In the scooter segment, Suzuki has a 26 per cent market share with sale of 20,000 units per month. The company has less than 5 per cent market share in the motorbike segment.
Anand Thakur,senior manager, sales, SMIPL was quoted saying that they plan to come up with more mass segment bikes and would launch a 100cc commuter bike for the rural and semi-urban markets within a year's time. Currently, their sales come mainly from the urban markets. He further explained that the company will invest another Rs 100 crore on ramping up production and new product development. Apart from the 100cc motorbike, Suzuki will also launch a new scooter model by 2012.
Suzuki Slingshot User Reviews
- milleger of the yearit is best in mileage factor at present its the best good of all other brands my bike is giving 75ltr means all most all 1kmltr that to in local if we go long we can gain even more but one thing i drive my bike in just 40km per hourand i should remind u that it a maintenance bike not for style or for rough useRead More1
- Suzuki Sling Shot 125 Self With AlloyThe Looks and the performance of the vehicle is superb The Bike gave a mileage of 63 from the first shot Then it increased to 72 even before the first servicing was done The riding is super smooth You can really enjoy it in highways Be careful during first 1000 km and the bike is worth buying My bike has crossed 1500 kmThe Front cowling and odometer part could have been designed more efficiently Overall I am a happy customer till nowRead More
- nice bike from suzukisuzuki slingshot has good features like self, seat, new alloy wheel, powerful 125cc engine, 5 speed gear, good style, colors etc, milege will be moderate. in 125 segment, more stylish and design. suspension also good while long drive, tank capacity also nicec. broad tyres, disc brake also fine. it will b better, if tubeless tyres used. worth to money invested in this bike. front cowl is so nice. led tail lamps are new of its kindRead More
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With an educational background of Advertising and Branding and a family background of Automobiles, Mansi Malhotra has passion for writing and an enthusiasm for cars burnt.....Read more