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    Mahindra Two Wheelers set to acquire Peugeot Motocycles

    sagar
    sagarModified On Dec 10, 2015 12:00 am IST
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    Published OnOct 07, 2014 12:00 am IST
    Last Updated OnDec 10, 2015 12:00 am IST
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    Mahindra Two Wheelers Ltd. (MTWL) has made a binding offer to acquire a 51% stake in Peugeot Motocycles (PMTC), part of the Euro 54 billion PSA Group based in France. PMTC (a.k.a....

    Mahindra Two Wheelers Ltd. (MTWL) has made a binding offer to acquire a 51% stake in Peugeot Motocycles (PMTC), part of the Euro 54 billion PSA Group based in France. PMTC (a.k.a. Peugeot Scooters), a key player in urban mobility in Europe for 116 years, is the oldest motorized two-wheeler manufacturer in the world. Peugeot Scooters offers one of the most comprehensive range of scooters and mopeds, from 50cc to 400cc, including the successful three wheeled scooter – Metropolis, in the European market.

    Mahindra Two Wheelers set to acquire Peugeot Motocycles

    The transaction between MTWL and PSA, subject to Works Council consultation, as part of the employee dialogue process and anti-trust law, would involve infusion of Euro 15 million into PMTC to finance projects implemented through the strategic partnership, and further sale of shares by PSA which would allow MTWL to take a 51% stake in PMTC.

    Commenting on the development, Dr. Pawan Goenka, Executive Director, Mahindra & Mahindra said, “The coming together of Mahindra & Peugeot is a win-win for the two wheeler businesses of both companies. Mahindra would offer access to the India market, mass market product technology and competence in marketing while Peugeot brings premium range, a strong European footprint, and a globally recognized brand. This partnership would enable both MTWL and PMTC to speed their international expansion by driving synergies and leveraging respective strengths of both parties”.

    Over the past few years, Mahindra has strengthened its position in the two wheeler segment globally. Mahindra Racing competes at the highest level of global motorcycle racing in the Moto3 category of MotoGP, while Mahindra GenZe recently revealed its electric two wheelers in the US market that offer sustainable urban transport solutions to a new generation of US consumers.

    In addition, MTWL has introduced several innovative technologies in its award winning range, including recently launched GUSTO. MTWL also has sales and distribution operations in Latin America, Africa and South Asia. The company has assembly operations in many of these markets.
    MTWL would support PMTC’s global growth plan and the brand building effort that enriches the "Frenchness" of the Peugeot brand. PSA would support the Brand and growth strategy by holding a minority share for a long term.

    MTWL would be committed to the current leadership team at PMTC. This would be similar to the approach that Mahindra group has followed in other global transactions such as the acquisition of Korean automaker SsangYong.
     

    Mahindra Rodeo User Reviews

    • D
      deeps on Oct 13, 2020
      4.7
      Please continue the sales of Mahindra Rodeo.

      I wanted to buy a new Mahindra Rodeo but I am disappointed to know that it is discontinued. It is one of the best scooters with amazing features like lightweight, lots of luggage space, front fueling, Smooth ride, and cool look with 125 ccs. Please make this vehicle available for sale.

      12 1
    • P
      pravir on Feb 17, 2020
      3.8
      Great Bike

      It is a 125 CC and runs very smoothly on any type of roads. It is a great bike.

    • P
      praveen on Nov 04, 2018
      3.0
      DONT WASTE YOUR HARDEARNED MONEY

      I bought rodeo rz is april 2013. I was very disappointed with the mileage. I am getting 25 kmpl which is far below the acclaimed ARAI mileage of 59.28. When i raised this issue, the reaction of the dealer hint me that i have wated my money. Digital connsole is not water proof i guess as mine stopped working after a year and when it was working its is not reliable at all. Very tough to maintain this scooter as normally mechanics wont take a chance to repair it. It isvery difficult to find mechanic for it. Not even eligible for zero star rating.

      10 1
    • R
      renjith on May 18, 2018
      3.0
      Good scooter

      I'm using it since 2013. I never faced any major issues with this scooter. Till now it is the best looking scooter I've ever seen. No scooter till day providing digital speedometer with mood colors. No other scooter has body colored rearview mirrors. No other scooter you can find in 125cc segment. Activa, access all are underpowered. You will feel the difference once you ride it. Suspension is smooth. Mileage is not that great though I'm getting 35kmpl. Since it's been 5 years, i had to change the battery, headlamp(3-4 times as I used to drive at night), headlamp switch and headlamp holder. Its kick-start also dead. But i don't care as electric start works well. I used to do regular service at mahindra service centers but now it's difficult to find the one as I shifted my house. They need to provide tubeless tyres as tube tyres as dangerous. Once it got punctured while I was driving but luckily i was on slow speed. Overall I love this scooter.

      3 5
    • P
      pallab on Mar 08, 2018
      3.0
      Mahindra Rodeo SYM 8 years usage Review!!

      Here is my review on Mahindra Rodeo SYM after using it for 8 years, Most Worst two wheeler in the world Stucked with it from 2011 want to get rid of it from my life, So what's bad about it: 1) Millage is extremely poor, 2) Head Light is very low. 3) Ground Clarence is low, (154 mm) (it will hit the bumper) 4) Petrol tank is very small (4.5 Ltrs) (no reserve) 5) Engine will not good in long run. 6) Digital Instrument Cluster is not working any more after 2 years (service center charging 6500 rs for it) 7) Service center guys in Jamshedpur , don't know how to open the scooter. 8) As it has propitiatory opening mechanism facing huge difficulty to do the service in local garages. 9) Breaks are not responsive. 10) Scooter Electronics is not trust-able Wow so many con's are there any Pro's : Yes 1) Engine Pick-Up is excellent. 2) Throttle is impressive. 3) good space under the seat.

      18 1
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    sagar
    Sagar Basandani, the favorite among his team, is a budding journalist, who has all eyes for bikes. His passion for bikes is incomparable, though he fishes out comfort in the.....Read more

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