CEAT Tyres Launches Its Official Mobile App For Android and iOS Users

The renowned tyre brand, CEAT has officially launched its mobile application that will serve the users with mobiles running on Android and iOS platform. Besides providing complete information on the company’s entire product line-up, the app offers some crucial facts as well such as tyre care and safe riding tips that will majorly help the people in its own way. Furthermore, it has been assisted with GPS services that will help in tracking various important points like the nearest CEAT store, ATM, movie theatre or coffee house. With this convenient and user-friendly mobile application in hand, the rider can also set a maintenance reminder for his vehicle in his cell phone and get an easy access to the company’s customer care service in no time.

Commenting on this, Mr. Nitish Bajaj, Vice-President, Marketing, Ceat Tyres said, “The aim behind launching the CEAT app was to provide our customers with all relevant information on our products range, tyre maintenance reminders and dealer locator so as to make it convenient to choose, maintain and replace the tyres. We also wanted to give value added information pertaining to utility services. With smartphones becoming the primary device to access the internet, we are confident that this app shall add immense value to consumers on the move and help CEAT build enduring relationships with its consumers."

Needless to say, the step is going to prove a good helping hand towards those who are always on the go. CEAT tyres undoubtedly sees it as a hope of improving its sales and market strategies as the monitoring of activities with its mobile app will help it in understanding the needs of the riders in a better way.