Hero MotoCorp’s Latest Trademark Hints At A New Electric Two-wheeler Subsidiary
The Indian bikemaker could launch new electric motorcycles too
The Indian bikemaker could launch new electric motorcycles too

Just days after Hero MotoCorp announced that its first electric two-wheeler will debut by March 2022, we managed to get our hands on new trademark filings. The Indian two-wheeler giant has filed as many as six trademarks for ‘Vida’ which is likely to be a new subsidiary for Hero MotoCorp’s upcoming EV venture. All the six filings have been filed on 11 November and are in the preliminary stage
The trademarks have been filed for ‘Vida Motorcycles’, ‘Vida Scooters’, ‘Vida MotoCorp’, ‘Vida Mobility’, ‘Vida EV’ and ‘Vida Electric’, hinting that the brand is mulling options. The new sub-brand will be dedicated purely to electric two-wheelers set to be manufactured at the brand’s upcoming plant in Chittoor, Andhra Pradesh.
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The Indian bikemaker’s new venture could benefit from its investment in Ather Energy as well as partnership with Taiwanese brand Gogoro Electric, known for its battery-swapping technology. Hero MotoCorp isn’t the first company to start its electric mobility under a new brand. Recently, TVS also announced its plan of starting a new subsidiary for its EV business. Interestingly, Honda too would be joining the bandwagon by March 2022.

The electric two-wheeler segment is gradually but surely picking up pace in India. Soon, Ather Energy and Ola Electric will face the heat from Suzuki’s upcoming Burgman Electric and Hero’s new e-scooter.
Vida V1 User Reviews
- V1 Pro- Should you Buy ?Real world mileage if you run it in eco mode, won't give you 90 km in single charge, even the v2 pro model. However since I bought, I did not spend single penny on maintenance. Other negatives: Vida has not released any software update so far over ota, don't have option to change speedometer dashboard skin, most of the features won't work in app. Keyless: should have an option for key. Should have turn indicator buzzer. You have to be cautious while washing your scooter sometime switch won't work until it gets completely dried.Read More7 2
- Very good vecile go for itVery nice performance and services quality is good I have used for 2 year and see no downgrade in performance and range if you buy vida V1 plus then you get estimate range of 80 km but if you buy vida V1 pro then you get estimate range of 100 km in eco mode . company clean 165 but the vehicle not able to give that kind of rengeRead More2 1
- Very good Ev ScooterI purchased vida v1Pro it's very good EV scooter & millage also very well to travel 100km.In my Scooter Charging taking time is 5hours.only one key is given to raid.2 key is required.Hero vida one changes I required that is Single soft seat Cover & Folding foot rest inside option is very good for Ev Scooter.Read More
- Best removable battery scooter.I am owning VidaV1 from past 1+ year. I see it is best in built quality and riding comfortability. It has good space for carrying. Very important feature which is the one help me a lot is removable battery. I moved from one rented home to other and at new home no charging facilities at basement. I can carry battery to 3rd floor and charge, with this Vida V1. Thanks for the great features.Read More2
- Over all its my bestOver all its my best choice I have ever made in taking this vehicle matainance cost is low and battery quality is good over a best vehicle to travel in the city1