KTM, the highest selling premium brand in India, is fortifying the racing culture in the country. KTM conducts 'KTM Orange Day' globally, where KTM owners gather to race and share their riding experiences. On Sunday, 24th February, KTM conducted the second version of its “Orange day” in Mumbai, riding on the overwhelming response to the first Orange Day held last year.
The “Orange day” is conceptualized to make the customer experience the racing genes of the KTM Duke 200. It gives the KTM owner an experience of performance of 200 Duke and also an opportunity to interact with the fellow KTM 200 Duke owners on a race track.
With more than 223 world championship titles in the various categories, including the consecutive 12 prestigious Dakar rally titles, racing is integral part of brand KTM. The racing philosophy is demonstrated in the way the bikes are designed. By using light but high strength alloy components, KTM bikes have one of the best Power to weight ratio in its class.
The “Orange Day” was organized at Inorbit Mall Parking Area, Link Road, Malad West, Mumbai. The Orange Day started at 9:30 AM with the riders registering themselves for the racing. A classroom session was organized by a racing expert on the basics of racing and how to extract the most out of the KTM 200 Duke.
This was followed up by a demonstration on the track and then the final race. Podium finishers were awarded and the event ended with a breath taking “stunt show” on KTM 200 Duke. All the KTM owners in the city were invited to participate in the Orange Day.
Besides all the action on the track there was service-camps, stalls for KTM Powerwear and Powerparts, refreshments, music and a general ambience of fun and camaraderie. Speaking at the occasion,Mr. Amit Nandi (KTM India Head) said“ The KTM brand has its roots in racing and we want KTM owners to experience the thrills that a KTM bike can provide on a race track.
Orange days are being conducted in every major city and will keep on growing in scale in the next few months. This is the second time we are conducting Orange Day in Mumbai, as the first version had received very encouraging response from KTM bike owners. KTM is an exclusive premium brand and we are keen to ensure we provide KTM customers an experience that is uniquely KTM.”
Till now KTM has organized “Orange Day” at Mumbai, Pune, Bangalore, Hyderabad, Ahmedabad, Noida, Chennai, Vadodara, Jaipur. KTM announced to organize “Orange Days” in other Metro towns of India.