Mahindra Two Wheelers registers 329 percent growth in June 2010

Mahindra Two Wheelers, a part of the US $7.1 billion Mahindra Group, today announced that its sales for the month of June 2010 stood at 10017 units, as against 2333 units in June 2009, an increase of 329 percent. Total cumulative sales from April to June 2010 stood at 27063 units, as compared to 6135 units for the same period last year, an increase of 341 percent. “The popularity of our products continues to grow with each one of them catering to different consumer preferences and lifestyles. Coupled with this, our sustained and focused efforts to enhance brand awareness amongst our target customers, especially the Young Indian, as well as the strong equity that brand Mahindra carries, have been the cornerstones of our success in this quarter,” said Mr. Anoop Mathur, Sector President and Member of the Group Executive Board, Mahindra & Mahindra Ltd. Mahindra 2 Wheelers’ Power Scooters caters to a range of target customers. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice. Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles.