The Bajaj Pulsar AS200 was launched in 2015 as a semi-faired "adventure sports" bike based on the Pulsar NS200. It was priced at Rs 94,000 (ex-showroom).
By Deepanshi | Published Jul 01,2026
It failed because it couldn't establish a clear identity as either a proper naked or an off-roader and was priced Rs 2,000 - Rs 3,000 more than the NS200.
The Suzuki GS150R was launched in 2008 as India's first 150cc bike with a 6-speed gearbox and gas-charged suspension.
It eventually got overshadowed by more affordable and reliable rivals like the Pulsar 150, Yamaha FZ-16, and Honda Unicorn.
In 2006, Kinetic launched the Blaze scooter. It was India's first maxi-scooter with a 165cc engine when 100-110cc scooters were the norm.
Its low mileage and Kinetic’s sub-optimal service experience were the reasons why the Blaze failed in India.
Launched in 2000, the Suzuki Fiero had a cool design with indicators integrated in the headlight cowl.
It failed because at that time the market valued mileage over performance and poor marketing of the bike.
The Hero Honda Impulse was India’s first affordable road-legal “dirt bike" at Rs 66,800 (ex-showroom)
Its seemingly underpowered engine was the main reason why off-road enthusiasts didn’t like it. However, some solved this by replacing the engine with the more powerful one from the Karizma.