Norton Atlas will be available in four variants: Atlas, Atlas Apex, Atlas GT and Atlas GT Apex. Atlas is a more adventure-focused version, whereas GT is more road-biased.

This ADV is powered by a 585cc, liquid-cooled parallel-twin engine making 70PS and 57.5Nm.

Atlas will be available in four colour options: Trophy Silver, Matrix Black, Sinopia Orange, and Verona Green.

The Atlas is loaded with features like an 8” TFT, with Bluetooth connectivity, GoPro controls, cruise control, keyless ignition, and a bidirectional quickshifter.

The Apex variants get additional premium features like TPMS, heated grips, hill hold assist, and electronic combined braking.

For safety the bike gets dual-channel ABS, traction control, wheelie control and rear slide control.

Suspension duties are handled by a fully adjustable KYB inverted fork and a KYB monoshock (fully adjustable on the Apex variant).

The standard Atlas gets 180mm wheel travel at both ends, whereas the Atlas GT gets 140mm at both ends.

The standard Atlas weighs 188kg (without fuel), while the Apex variants weigh slightly higher at 192kg (without fuel).

Seat height on standard Atlas variants is 845mm, while the GT lowers it to 815mm.

The GT variant rolls on a 17-inch front tyre, whereas the Atlas gets a 19-inch front, while both bikes get a 17-inch rear tyre.

Braking is handled by a 310mm twin-disc setup at the front and 270mm rear disc.