Mahindra Scooters unveils new ad campaign showcasing Mahindra’s strong legacy in automobiles

Mahindra Two Wheelers, a part of the USD 15.4 billion Mahindra Group, has launched a new campaign for its scooters portfolio. The new campaign establishes how the scooter range takes ahead Mahindra’s legacy of providing powerful, reliable and stylish vehicles. It showcases how Mahindra’s technical expertise in manufacturing advanced automobiles for the Indian consumer has been leveraged for its new scooter range. Speaking on the campaign Viren Popli, Executive Vice President – Strategy and Market Development, Mahindra Two Wheelers said, “Today, Mahindra has a complete portfolio of mobility solutions across land, air and water. We make SUVs, aircrafts, luxury boats, tractors, trucks and vehicles for the defence forces.

We have a rich legacy of manufacturing powerful, reliable and stylish vehicles designed specifically for the Indian consumer. Through this new campaign, we intend to showcase Mahindra’s automobile expertise that has gone behind the making of our new mahindra scooters and our commitment to continuing this legacy with the new scooters range. It drives home the message that behind every Mahindra scooter is the trust and reassurance of Mahindra.”

The campaign – which spans electronic, print and digital media - was created by Interface Communications. Mahindra 2 Wheelers’ range of powerful 125cc scooters cater to distinct consumer segments. The Mahindra Duro DZ is positioned as a `ROMBA SOLID’, family scooter. The new Mahindra Rodeo RZ with its very innovative, contemporary features is sure to enthuse young, modern couples. The Flyte is the Indian woman’s two-wheeler of choice.