100 Royal Enfield 650cc Twins Delivered In Thailand
To celebrate the occasion, RE organised a special ceremony at Thailand’s Motorsport Park Suvarnabhumi
Vimal Sumbly, Head Of Asia Pacific Royal Enfield, via his twitter handle announced the delivery of the first batch of Interceptor 650 and Continental GT 650 to customers in Bangkok, Thailand. To celebrate the occasion, the company organised a special ceremony for the first 100 customers at Thailand’s Motorsport Park Suvarnabhumi. From the looks of it, it was quite a spectacular event.
Royal Enfield’s current global footprint spans across 50 countries with over 540 dealerships. It also has exclusive brand stores in cities like Milwaukee, London, Melbourne, Paris, Barcelona, Madrid, Valencia, Bogota, Medellin, Dubai and Jakarta. Looking at the growth in these markets, Royal Enfield announced its plans of investing in countries like Thailand and Indonesia last year. While the majority of its sales still come from its home ground of India, the move will help the brand garner more sales, expand its horizon and strengthen its operations overseas.
And the addition of the Interceptor 650 and Continental GT 650 certainly gives customers more options to choose from without burning a huge hole in their pocket. Furthermore, an aggressive starting pricing of Rs 2.50 lakh has made them the most affordable 650cc twins available in the market. It’s not surprising then that the RE 650 twins managed to rake in domestic sales of over 1,000 units last month.
That said, the growing demand, both in domestic and international markets, has pushed the waiting period of the bike to around 6 months as of now. However, Royal Enfield plans on ramping up production from the current around-2,500 units a month to 4,500 - 5,000 units per month by the end of March 2019.