India Yamaha Motor, one of the leading two wheeler manufacturer in the country, has registered a growth of 13.2% in domestic sales during January 2013 as compared to the corresponding period last year. The company continues to maintain an upward trend in sales on the back of its superb product line-up, the new scooter Yamaha Ray, which has received stupendous response and innovative on- going customer centric activities.
The company sold 29,785 units in January 2013 as against 26,300 units sold in January last year in the domestic markets. Speaking on the results, Mr. Roy Kurian, National Business Head, India Yamaha Motor, said, “We are indeed pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio, upbeat customer confidence and the launch of the scooter Ray in September last year, which has invariably managed to keep the growth consistent. We recently introduced the Yamaha Female Training programme in Chennai, Bangalore and Kolkata, the response to which has been highly encouraging. We shall continue with our endeavors as far as customer engagement programme is considered. The calendar this year is teeming with activities and I can assure you, that we at India Yamaha Motor shall strive to deliver only what we think is best for our customers.”
The company recently introduced the Yamaha Female Riding Training programme meant exclusively for women. It has already expanded its dealer network and improved customer care quality for female customers by appointing more female staffs at customer contact points and introducing female customer care programs. Currently, India Yamaha Motor has more than 400 dealers across India and plans to spread out to more cities increasing its dealer network to 2000 by 2014. Looking at the growing demand of two wheelers in the tier 2 and tier 3 cities, Yamaha has embarked on building a strong dealership network in these cities. The company is also working on its secondary network to be realigned to reach more & more customers in rural areas.
The company is making rapid progress in its plans to establish a substantial market share in the scooter segment. The company which launched its scooter Ray in September last year, has received good response within few months of the product’s launch in the Indian market. With Ray, the Company formally announced its entry in the Indian scooter segment. RAY is the first Yamaha model to enter India’s scooter category and is strategically positioned to expand Yamaha’s share of the Indian market. With the addition of the scooter Ray in its portfolio, India Yamaha motor is looking at an overall market share of 10% with 15% share coming from the scooter segment by 2016.