UM Motorcycles Registers 4,200 Bookings; Deliveries Begin In September

Deliveries were initially expected to begin in July 2016

A relatively unknown name in the Indian two-wheeler market, UM Motorcycles started its journey in the subcontinent with the Renegade Commando and Renegade Sport S. Launched at the 2016 Delhi Auto Expo with prices starting at Rs 1.49 lakh (ex-showroom, Delhi), the bikes were initially available through online bookings, while dealers started accepting orders at a later stage. Speaking to reporters at the launch of UM’s first dealership in Mumbai, Rajeev Mishra, director, UML, revealed that the brand has received around 4,200 bookings so far.

While around 3,000 bookings were received until July this year through online registrations, the remaining 1,200 have been attributed to individual dealers. Evidently, this is a good number, considering the fact that UM’s reach is still in its initial stages with five showrooms inaugurated so far. That said, motorcycle deliveries have been delayed. While they were expected to begin in July this year, customers will finally receive their bikes next month. Deliveries of the Renegade Commando are expected to begin in the first week of September, while the Renegade Sport S will reach customers around the third week of September.

Simultaneously, UM is planning to launch the Rebels On Bikes (ROBS) official riding group in October this year, which will essentially be a brand-building programme. Through ROBS, UM will carry out organized rides and gain access to customer inputs which will be channeled into the product development division.

The next model on UM’s launchpad is the Renegade Classic, which will come equipped with fuel-injection and optional ABS as well. Bookings for the Classic are expected to begin in January 2017, with deliveries scheduled for April the same year.