DSK Benelli inaugurates a new dealership in Jogeshwari, Mumbai

The Jogeshwari showroom is the Italian marquee's 18th dealership in two years

DSK Benelli has announced Ishna Automotive Pvt. Ltd as their new dealership for the Mumbai region. Apart from the Jogeshwari East showroom, DSK Benelli plans to launch two more dealerships in Mumbai – at Thane and Worli, in the future. On the day of its opening, the showroom delivered 25  DSK Benelli superbikes to customers.

DSK Benelli have had quite a success streak in the past two years since their official entry into the Indian market with the Jogeshwari dealership being their 18th dealership. As far as sales are concerned, DSK Benelli has managed to sell over 5000 bikes over this period making them one of  the most successful superbike manufacturers out here. Considering that the premium marquee has very less presence in tier 3 cities and the bulk of their sales emanating from Tier 2 cities, that is quite an accomplishment. Most of this can be attributed to the aggressive marketing taken up by the brand and the sheer number of dealerships hat have come up all over India over the past months, a tactic, Benelli has been bullish on. In fact, they are set to open a new dealership in Bhubaneshwar and another one in Pune in the coming weeks.

Speaking on the launch, Mr. Krishna Malge, Associate Vice President, DSK Motowheels, said, “In line with our commitment to quality and excellence, we are delighted to hand over the baton for our Jogeshwari (East) showroom to Ishna Automotive. With its extensive market understanding, we are confident that the new dealership will facilitate greater consumer engagement and will bring a veritable thrust in terms of sales and growth to the showroom.”

Like all other DSK Benelli showrooms, the Jogeshwari facility is a 3S setup which means it has sales, service, and spares under one roof. In addition, the brand offers 24x7 on-call breakdown service and a 4-year unlimited kilometers extended warranty on its entire range of superbikes.

For prospective DSK Benelli customers in Mumbai, the showroom will showcase the entire line-up of superbikes. Here is the range with their respective ex-showroom, Mumbai prices.

DSK Benelli TNT 25 –  Rs 1,75,000

DSK Benelli TNT 300 –  Rs 3,14,000

DSK Benelli TNT 600i (ABS) –  Rs 5,95,000

DSK Benelli TNT 600 GT –  Rs 6,23,000

DSK Benelli TNT 899 –  Rs 9,89,000

DSK Benelli TNT R –  Rs 12,31,000