Yamaha registers sales growth of 75pc in March

Buoyed by positive consumer confidence and performance in premium bike segment, India Yamaha Motor has registered growth in sales of 75% during March 2010 as compared to the corresponding period last year. It sold 27,460 units in March 2010 as against 15,728 units sold in March last year. In domestic markets, the company sold 17,892 units in March 2010 as compared to 14,575 units in the same month last year. The export figures stood at 9,568 units in March 2010 while in March 2009 Yamaha exported 1,153 units. The company reported a rise of 44% in its annual sales during the 2009-10 fiscal at 290,211units as against 201,009 units during the previous fiscal. In domestic markets, the company sold 223,307 units during 2009-10 fiscal as compared to 162,370 units during the previous fiscal. The export figures stood at 66,904 units during 2009-10 fiscal while in 2008-09 fiscal Yamaha exported 38,639 units. “With an impressive product line, we have been able to rebuild our brand image and get back customer confidence. We are receiving an overwhelming response from the Indian and overseas markets for premium & deluxe segment models including YZF-R15, FZ series & Fazer. We attribute our success to the delightful experience that the customers are having with Yamaha’s motorcycles. The company’s continued focus on “Yes Yamaha” strategy along-with, various marketing initiatives including focus on customer satisfaction and network expansion has placed the brand on a fast growth trajectory. Valuable inputs from our advisor Mr. John Abraham, youth icon of India and our brand ambassador will definitely help us to further increase our market share” said Mr. Pankaj Dubey, National Business Head, India Yamaha Motor Pvt. Ltd.