Zooming ahead on account of consistent success of its premium and commuter segment bikes coupled with innovative marketing strategies, India Yamaha Motor registered a total sales growth of 29.2% in November 2011 with a sale of 39,162 units vs. 30,310 units in November 2010. In domestic markets, the sales grew 24% year-over-year at 28,178 units in November 2011 vs. 22,710 units sold in the same period last year. The export figures stood at 10,984 units in November 2011 while 7,600 motorcycles were exported in November 2010, a growth of 44.5 %.
Speaking on the results, Mr. Jun Nakata, Director-Sales & Marketing, India Yamaha Motor Pvt. Ltd., said, “We are very happy with the consistent sales growth that we’ve been witnessing this year. The new YZF-R15 Version 2.0 along with Yamaha FZ & Yamaha SZ series is driving our sales in both domestic and export markets. We plan to reach out to customers in tier II & tier III cities and are expanding our sales & service network in these regions. Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Safe Riding Science, Yamaha YZF R15 one make Race Championships and the Sales & Service camps have also been very fruitful.”
Yamaha continues to reinforce its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steadfast efforts by conducting various consumer-centric marketing initiatives such as ‘Bring back the Joy’ campaign wherein various customer interactive activities are conducted locally so as to reach out to the customer right at his doorstep.
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".