Yamaha attains 14% increase in Sales during Festive Season

Japanese Two-wheeler maker Yamaha's Indian arm is still waiting for Indian masses to say Yes Yamaha!. However, the bike maker is getting momentum in the Indian market and its 150cc bikes and maiden scooter Yamaha Ray helped it achieve a 14 percent increase in sales at 44,691 units in November 2012. The company had claimed 39,162 units sales in the same month last year, India Yamaha Motor said in a statement. Domestic sales during the month grew by 33 per cent at 37,347 units compared to 28,178 units in the corresponding month last year. Exports, however, declined to 7,344 units in November 2012 against 10,984 units in the same month last year, it added.

Commenting on the sales performance, India Yamaha Motor National Business Head Roy Kurian said: "The festive season did play a role in changing the market sentiment, however, due to the current economic conditions and rise in inflation, the festival season has been weak compared to last year." He attributed the rise in sales growth to "...strong product portfolio, upbeat customer confidence and new launch in the scooter segment with Yamaha Ray". Kurian said the company has been reaching out to customers through various initiatives like Yamaha Safe Riding Science Programs and R15 One Make Race Championships in order to push sales. The company is also planning to introduce the Yamaha Female Riding Training programme very soon, meant exclusively for women, India Yamaha Motor said.