Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, announced Salman Khan as its first ever brand ambassador in India. The ‘Dabangg’ star with a massive fan-following will spearhead Suzuki’s above-the-line and below-the-line initiatives. Suzuki two-wheelers will be looking at associating with Salman Khan across the gamut of his projects, campaigns and initiatives. With the recent aggressive product launches that provides customers a choice in each segment, Suzuki two-wheelers has embarked on a journey of ramping up its presence and relationships across the country and market segments. For Suzuki two-wheelers, the iconic status of Salman Khan and his national, cross-market, cross-segment appeal combined well with the Company’s recently adopted brand theme of Apna Way of Life.
Mr. Atul Gupta, Vice President, Sales and Marketing, SMIPL, said, “We are delighted to have Mr Salman Khan associating with one of the world’s most iconic two-wheeler brands. We believe that Suzuki and Salman together will make an emotional connect with all sections of customers that Suzuki’s range of two-wheelers reaches out to. The association with Salman was driven by the imperative of quickly building a strong connection between the Suzuki two-wheeler brand and the different segments that our expanding range of products is addressing.”
Ms. Anu Anamika, National Marketing Head, SMIPL, said, “As we expand our portfolio, it was important to find a human face who can best portray and project our brand and product promise. Mr. Salman Khan is a passionate biker and a discerning brand endorser. His mass appeal, cutting across segments, complements the mass appeal of Suzuki. We also find broad synergy in his social initiatives such as ‘Being Human’ and we will look for opportunities to expand the engagement to meaningful areas.
The first Suzuki campaign featuring Salman will be based on the recently launched mass market motorcycle, Hayate and will be breaking shortly.” SMIPL seeks to be amongst the top players in the Indian two-wheeler market. Towards this objective, the company is undertaking capacity expansion and strengthening its network. The company will be increasing its annual capacity from the current 3.6 lakh units to 5.4 lakh units by 2013. It also plans to double its sales and service network in the next two years. The well doing names from Suzuki, India, currently are Suzuki Access, Suzuki Swish 125, Suzuki Slingshot, etc.