Raise fuel rates may change the buying startegy

Raise fuel rates may change the buying strategy of bike costumers in India. According to Honda motorcycle and scooter India, the average monthly ride by the rider is around 1500km and rider expend around Rs.750. If the fuel prices will increase up to Rs.3 than it direct effect on consumer. In India most of the bike buyer prefers on mileage, if the prices will increase the buyer gone towards 100cc to 110cc bikes. The 100cc to 110cc bike gives an average mileage of 75-80km/ltr. Naresh Rattan, Vice president (marketing and sales), HMSI told that if any changes will made on fuel prices it will emotional effect on the buyer, the two wheeler buyer's first mindset on fuel efficiency of the bike. The Indian major two wheeler selling companies Bajaj auto and Hero Honda told that, about economy bikes, the number of enquiries had been increase after the government announcement that they may hike fuel rates. Milind Bade, general manager (marketing and sales), two wheeler, Bajaj auto told that they believed this change in preference will be temporary.