Mahindra Two Wheelers registers 207% growth in Feb 2014

The emerging two wheeler brand in India, Mahindra Two Wheelers Ltd. (MTWL), has reported a phenomenal sales growth of 207% during February 2014 over the previous year, selling 18553 units during the month. Thanks to its new commuter- Centuro, domestic volumes stood at 17848 units, a growth of 217% over the previous year. The Mahindra Centuro continues to grow its volume, thanks to its advanced, innovative features and very attractive price tag.

Commenting on this performance, Mr. Viren Popli, Executive Vice President, Mahindra Two Wheelers said, “The excellent sales performance during February demonstrates the increasing popularity of Mahindra Centuro motorcycle despite the challenging macro-economic environment. We have also won several prestigious awards that reflect growing consumer confidence in our technological innovations, a clear validation of the Centuro’s success.

He also added that the newly introduced Centuro N1 with unique patented features such as remote flip key and anti theft, coupled with aspirational styling at an exciting value has helped boost demand.” Mahindra has also launched its disc brake variant- Centuro O1-D recently to attract the young buyers in India.

The company has grown its sales and service network to over 1000 touch points across the country and are adding 2 new outlets every day in order to make the motorcycle more accessible to buyers.