The month of May proved to be the month of twin celebrations for the legendary auto manufacturing company Mahindra & Mahindra in the state of Kerala which is also considered as ‘God’s Own Capital”. Where at one side Mahindra and Mahindra launched Mahindra Verito (erstwhile Mahindra Logan) in the state of Kerala on the other side company also registered the incredible growth of 147 percent in its two wheeler segment. With this there are also rumours that Mahindra is speculating to re-launch the modified version of Mahindra Stallio soon in the coming future.
The reports reveal that vehicles launched by Mahindra in the state of Kerala are open heartedly accepted by the people of Kerala and this played an important role in improving the sales performance of the company when on the other side its models were not performing well in the other states. Speculating on this superior performance by Mahindra it is noticed that with the help of strong marketing network Mahindra was able to dominate auto market in the state of Kerala. Encouraged with this Mahindra two wheelers is penetrating on strengthening its network in other parts of the country also.
Besides all these operational strategies Mahindra is also recognized for experimenting various new techniques and features in its products along with their marketing. However it would be interesting to know that which models have contributed to great extent in writing the success story of Mahindra two wheelers in the state of Kerala. There are reports that Mahindra’s models like Mahindra Duro, Mahindra Flyte and Mahindra Rodeo have played a major role in improving the sales performance of Mahindra and Mahindra in the state. Apart, from this company has opened 30 sales outlets throughout the state to make the sale of bikes launched by Mahindra two wheelers. The reports reveal that Mahindra Rodeo independently crossed the sale of more that one lakh units in the state. Besides this the most important factor which is noteworthy to mention in the success of Mahindra two wheelers in the state of Kerala is an easily availability of vehicles on demand supported by eight service centres to provide after sale services of vehicles to customers.