Honda to launch more than 10 new and updated products in 2015

Recently, speaking on the company's growth, Honda Motorcycle and Scooter India has announced to launch more than 10 new and updated products in 2015. The first product will be the recently revealed CB Unicorn, which will be available starting 2015 January. Apart from the commuter range, the upcoming products in 2015 will include some performance motorcycles as well. We strongly believe that the coming year might witness the launch of mid-weight performance machines like the CBR500R and CBR650F.

Mr. Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “2014 marked a start of New Era for Honda in India. We have a made a good start. Honda grew at 25% in this fiscal year and gained customer trust in 2014. In 2015, Honda will excite Indian customers with more than 10 refreshed models and all new products, starting from the CB Unicorn 160cc in January. Aggressively making inroads in rural India and strengthening the Wing mark will be the key focus.”

Speaking on what customers can expect from Honda in near future, Mr. Y.S Guleria – Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “We are cautiously optimistic for 2015. Policy decisions on issues like 4% excise duty relief and government support to rural ecosystem which will go a big way in boosting sales and improve the industry sentiments paving the way for the next year. Still we are expecting two-wheeler industry to grow at lower double digit growth.”

Honda has already registered a blistering 25 percent sales growth, which is more than double the domestic industry growth of 12 percent and sold over 28.24 lac sales in 8 months, contributing 50 percent to the increase in the domestic 2-wheeler industry. In 2014, the company launched three new products in the Indian market- Activa 125 scooter, most affordable commuter CD 110 Dream and flagship superbike Gold Wing (GL1800). However, the 2015 will be more exciting with much more advanced products. To meet increasing customers' demand, the the company is developing the world's largest scooter in Ahmedabad, Gujarat, with committed investment of Rs. 1100 crore.

Apart from sales achievements, Honda and its dealers responsibly promoted road safety in India by successfully educating over 1 lac people at 6 traffic parks across India. Its ‘Safe Riding with Chhota Bheem’ carnival spread the message of road safety with fun by engaging 13,900 children and families in 6 cities. New initiative ‘Honda Dream Riding’ for females got an overwhelming response in New Delhi with over 2500 registration for the same within one week time. The company will organize more such kind of events in 2015 to promote the road safety across India.