Think Bajaj and Chetak scooter starts zooming around in front of your eyes. However, Bajaj Auto is no longer all about the legendary Chetak scoots. To the youth, Bajaj brings KTM Duke to their minds. That is how Bajaj has evolved. This leading Indian two-wheeler manufacturer now is the world’s third largest manufacturer of two wheelers. Financial year 2011-2012 saw Bajaj selling over 3.8 million units of Bajaj bikes throughout the world. The fact that made Bajaj compete as a global motorcycle manufacturer. Bajaj has been noted as the most profitable automobile manufacturer in the world. However, the company still is lagging behind the leader Honda and Hero Motocorp, India’s largest two wheeler. If we go down the memory lane, we recognize Bajaj for its poor quality and inefficient operations. Coming from such a background, Bajaj has really achieved a huge success.
Bajaj has truly followed its own ad campaign, “Gaadi bula rahi hai…”. Seems the company did not just make the song its jingle, but also taken the “gaadi” and covered a long way! A remarkable journey. From Chetak to a range of motorcycles across the world. Pulsar and Discover, two of its most coveted names, have given the company a sales figure that crosses 5 million. Bajaj Pulsar is “Distinctly Ahead” than any other bike in India. While Bajaj Discover can easily be the second largest motorcycle name that sells. Reports say Discover sold almost 1.5 million units in the FY 2011-2012 in India. As for exports, 1.27 million units were exported all over the world during 2011-2012.
Africa seems to be in love with Bajaj Boxer; the name is the largest selling one in Africa. While Latin America ranks Pulsar 135 LS among the top selling motorcycles. Bajaj Auto is, as of now, easily leading the market in 12 countries of the 35 where it exports. Honda ACE CB 125, a bike from Honda’s stable, gets tough competition from Boxer in Africa. To improve yet, the company has won 47% of ownership in Austria’s KTM. With already owning 10% of total market share on the global motorcycle market, Bajaj aims to touch 30% soon. For the FY 2012-13, they have plans to sell at least 4.5 million units throughout the world.