Videocon Mobile Phones flags off the first ever Mo-Biking road trip. The trip will cover 8 cities and showcase the stunning new V6200 (Videocon Ducati Brand licensed Phone) and Ducati Monster bikes to give the audience a firsthand experience of the concept of Mo-biking. This is for the first time that an Indian company has launched a brand licensed phone from the International superbike major Ducati Motors Plc. Videocon has its presence across India and the trip has been planned keeping in mind the stature of the brands associated with the trip. The trip has been divided into 2 teams which will cover 8 cities during its journey which includes Mumbai, Pune, Ahmedabad, Hyderabad, Chennai, Bangalore, Delhi and Chandigarh
On the occasion Mr. Saurabh Dhoot (Director, Videocon Group) said: “We are proud to introduce a new trend with the first ever Ducati brand licensed sports phone in India. “Mo-Biking” is not just the theme of our association but is an experience in which we want all adventure enthusiasts to participate”.
Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. The company produces motorcycles in six market segments which vary in their technical and design features and intended customers: Superbike, Desmosedici RR, Monster, Multistrada, SportClassic and Hypermotard and the new Diavel. The company’s motorcycles are sold in 80 countries worldwide, with a primary focus in the Western European, North American and Japan markets. Ducati competes in the World Superbike and MotoGP World Championships. In World Superbike, Ducati won 16 of the last 20 Manufacturers’ titles and 13 Riders’ titles. Competing in MotoGP since 2003, Ducati won both the Constructors’ and Riders’ world titles in 2007.