Yamaha makes a glitzy shiny entry into scooter market in India. What could be more exciting than having Deepika Padukone as an ambassador! The wild, crazy, sporty, feminine image that the Bollywood wonder has created for herself is a huge help to the company. However, this is the first time that the automobile giant has approached her. Yamaha has now won two of the most loved Bollywood starts to endorse them, John Abraham as the brand’s bike ambassador and Deepika as the face of Yamaha Scooters India. Deepika will now do the commercials for Yamaha, print and TV commercials both, as per the deal. Yamaha is expecting is consumer base to be the female riders of age 24 years or below this, an age group that can easily relate to Deepika; also Deepika too can understand the needs and desires of this particular segments.
With the kind of films that she has portrayed in, Cocktail, Break ke Baad, Love Aaj Kal, etc., she much loved among today’s Gen Z. Also being of the same age group, along with the sporty image that she has, Deepika will provide a visual connection which would ultimately add to the value of the brand. On the occasion of Deepika’s first public appearance as Yamaha Scooter India’s face, CEO and MD of India Yamaha Motor Pvt. Ltd., Mr. Hiroyuki Suzuki, while also announcing the marketing and branding strategy they would adopt for a foray in the Indian scooter market, says, “We are very pleased with our alliance with Ms. Deepika Padukone to endorse our scooter ‘Ray’ which just like Deepika signifies ‘Cool & Beauty’. Being young, fit, sporty and stylish, Ms. Deepika has all the elements that our customers will subscribe to when they buy our scooters.
The youth adore her, respect her and follow her because she signifies an inherent sense of style that easily blends in with that of brand Yamaha. We look forward to have a longstanding and fruitful association with her.” “Yamaha has been a preferred brand with the youth who understand and connect well with technology, performance and the spirit of sporting endeavors. We have replicated these inherent ingredients in our scooters as well for the aspiring Indian women under the age of 24 years. We do expect the women customers to become a core part of our future growth strategy.”
The company might has have high expectations from Deepika considering the commendable job that her counterpart, John Abraham, has been doing for the past few years for the bike segment from Yamaha. Not just this, the company must be counting high on the actors coming together working for the same cause. The company has launched many new efforts to strengthen its scooter segment. The Yes! Yamaha campaign has been highly successful, which was launched 2 years back. This campaign would continue, also there are few other campaigns have been launched under this same campaign, like “Bring back the Joy” and “Chabi Ghumao, Bike Le Jao”, both of which are picking up equally well.