India Design Mark Affirms CBR 250R’s status of design excellence and quality
CBR 250R is unique product - Made in India for the World!
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the only two-wheeler company of Honda in India, has once again received accolades for its first 250cc affordable global sports bike – CBR 250R. CBR 250R has won the India Design Mark - the highest design recognition from Indian Government through Indian Design Council, an autonomous body under Ministry of Commerce & Industry. The inaugural India Design Mark (I Mark) awards program was organized with the cooperation of the Japan Institute of Design Promotion, organizers of Japan’s Good Design Award (G Mark), and preparations began in 2010. Adopting the same high standards as its Japanese equivalent, India Design Mark is a design standard.
It is a trust-worthy indicator of excellence, which recognizes exceptional innovation and assures Indian and global consumers of excellence in form, function, quality, innovation and sustainability of CBR 250R. The India Design Mark recognition provides businesses with international leverage and strong differentiation from competitors. The India Design Mark communicates the inherent value proposition of CBR 250R and hence acts as a Brand extension. Speaking on this achievement, Mr. Keita Muramatsu – President & CEO, HMSI, said “We at Honda, are delighted to win the India Design Mark for CBR 250R. With 20 prestigious awards, CBR 250R is India’s Most Awarded Motorcycle in 2012. As the highest design recognition from Indian Government through I-mark, this only re-affirms customers’ appreciation of Honda’s dedicated efforts in field of designing products high on innovation and catapults India as a high quality global manufacturing base for the world.”